REWILDING AND THE RURAL ECONOMY: How Nature-Based Economies can help boost and sustain local communities

Rewilding Britain has released an important report 

Rewilding Britain believes that a new and thriving ecosystem of employment can be built around the restoration and rewilding of nature. We propose the creation of localised Nature-Based Economies across 30% of Britain by 2030. We would like to see each Nature-Based Economy supporting a diversified, resilient and just economic transition alongside the large-scale restoration and rewilding of nature.


  • The people-led approach we propose can help rewild and restore nature while invigorating a much-needed economic transformation of rural and coastal communities.
  • Across a number of economic sectors we provide examples from real businesses to show how investing in nature and nature-based businesses can help us transition to a low carbon future while delivering real social and economic benefits today.

Rewilding Britain is calling for the UK and devolved governments to invest in new thinking and joined-up action to unleash the extraordinary potential of Nature-Based Economies.


Transition towards Nature-Based Economies across 30% of Britain

  • Incentivise the creation of Nature-Based Economies across at least 30% of Britain’s land and seas, including core rewilding and regenerative areas, as part of a green recovery.
  • Integrate Nature-Based Economies within the upcoming Nature Green Paper, outlining how we plan to meet our target to protect 30% of Britain’s land and sea for nature’s recovery by 2030.
  • Mandate all National Park Authorities, Protected Area and Marine Management Organisations to create locally-led Nature-Based Economies, leading the way with at least 10% core rewilding areas.

Embed Nature-Based Economies within locally-led land and marine use plans

  • Support the creation of integrated local land and marine use plans linked to the development of Nature-Based Economies that are shaped by local communities and led by trusted anchor institutions.
  • Mandate relevant authorities – e.g. local councils, NPAs, Local Nature and Land Use Partnerships, forestry agencies – to back the development of locally-led Nature-Based Economies.
  • Enhance localised decision-making by diversifying public, private and community ownership models within Nature-Based Economies, for example through extending Scotland’s Community Right to Buy to England and Wales.

Incentivise Nature-Based Economies with coordinated financing and regulation

  • Re-orientate a significant amount of public funding towards the establishment of Nature-Based Economies, especially for core rewilding areas.
  • Encourage equivalent increases in private capital investment focused on integrated business models which deliver nature’s recovery alongside thriving local communities.
  • Develop locally-driven public investment vehicles which provide concessionary finance to small and medium nature-based enterprises and reinvest the returns in new projects.
  • Empower local anchor institutions to attract and coordinate significant inward investment and ensure that benefits accrue to the local economy.
  • Establish integrated regulatory processes and practices that support the development and implementation of Nature-Based Economies in alignment with local land and marine use plans.

Unleash a wave of nature-based business innovation

  • Re-orientate public innovation funding towards the establishment of Nature-Based Economies to support nature’s restoration and place rural and coastal communities at the forefront of a just economic transition.
  • Establish ‘nature-based enterprise zones’ with associated packages of support for nature-based businesses aligned to locally determine land/marine use plans.
  • Integrate other innovation support mechanisms within Nature-Based Economies such as ensuring adequate investment in internet connectivity and local infrastructure.